The World of Lifecycle Marketing
Description
In this episode, Chuck interviews Anne Wave, Lifecycle Marketing Director, who shares her journey into digital marketing from an early career in sales. They discuss the evolution of lifecycle marketing during Covid from an initial focus on email to a multiple-channel discipline for engaging customers strategically today, and the need for a deep understanding of the customer journey, rooted in data, to drive successful program execution. Lastly, Anne shares her perspective on how soft skills like negotiation and relationship building are critical for success as a lifecycle marketing manager within a business.
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