The best data source to understand what is popular in B2B media

Update: 2025-11-11

Description

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and validating AI outputs by asking it to explain its reasoning process.

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The best data source to understand what is popular in B2B media

#box-pro-ellipsis-176330767687665{-webkit-line-clamp:2;}The best data source to understand what is popular in B2B media

The best data source to understand what is popular in B2B media

The best data source to understand what is popular in B2B media