What legacy marketing metric needs to die?

Update: 2025-11-06

Description

Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and using real-time analysis to make immediate business decisions.

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