The data-backed tactic for saving the 50% of deals lost to "No Decision", with Curtis Schroeder
Update: 2025-11-03
Description
In an era where 40-60% of deals are lost to “no decision”, sales leaders can no longer rely on intuition alone. Dr. Curtis Schroeder, who bridges the worlds of academic research and commercial operations, joins the podcast to share data-backed strategies for winning in complex environments.
In this episode, you’ll discover:
• The “Executive Officer Mentality” proven in a 1600-deal study to reverse buying complexity and “win far more often”.
• Why you can't just “train your way out of a broken environment” and must instead fix the "system design".
• How the modern CRO must evolve from a "master forecaster to master orchestrator".
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