Too much of HR is treated like internal marketing.

- Convincing people everything is fine.

- Selling the “isn’t our company great?” message.

But what if HR is closer to engineering than marketing?

Think about an engineering manager in a factory. Their job isn’t to make machines look good in company colours — it’s to keep the line running.

- Fix breakdowns quickly.

- Do preventative maintenance before things fall apart.

- Focus on uptime and performance, not appearances.

Now imagine HR the same way. We’re here to…

- Fix people problems when things break down.

- Do preventative maintenance through pay, benefits, and development.

- Keep the organisation running smoothly.

Not flashy. Not lemon-yellow conveyor belts. Just practical, focused, and essential.

So here’s the challenge:

Are you running HR like a marketing manager…

…or like an engineering manager?