The evolution of the role of a CMO | Meenu Bagla | Cyient
Update: 2022-07-26
Description
Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions.
She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle.
We discuss:
- The role of marketing at Cyient today
- How technology has transformed B2B Marketing
- How the role of marketing has changed over the years
- The success factors that lead to outperformance for a CMO
- The role of a CMO - ‘The Chief Connecting Officer’
Mentioned in this episode:
Brought to you by CMO Crowd and The Marketing Practice
Find out more at cmocrowd.com
Brought to you by CMO Crowd and The Marketing Practice
Find out more at cmocrowd.com
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