In this episode of SubHub, we chat with Steve Young, founder of App Masters, about practical strategies for growing mobile apps without massive marketing spend. Steve explains how indie developers and small teams can drive downloads and revenue through smart tactics like review prompts, lifetime offers, and optimized paywalls.

We also dive into how to keep growth going after the initial boost, the value of targeting both niche and broader audiences, and why keyword research is critical for App Store Optimization . Whether you're just launching or scaling, this episode is packed with actionable insights.