In this episode, we talk with Evelin Herrera, mobile growth strategist and M&A advisor. She shares how to set your app up for a successful exit, whether you’re planning to sell now or just want to be ready when the time comes.

We’ll cover what app buyers actually care about (and the red flags they won’t ignore), how to diversify your stack and user acquisition to reduce risk and boost valuation, why AI apps are hot today but risky for long-term exits, and how organic growth, especially on TikTok, can make your app 10x more attractive to buyers.