DiscoverThe Drum PodcastThe new loyalty: What Gen Z really wants from brands
The new loyalty: What Gen Z really wants from brands

The new loyalty: What Gen Z really wants from brands

Update: 2025-04-24
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Analysts claim Gen Z is redefining loyalty. We delve into this, questioning if they're truly less loyal or simply loyal in a new way. Join our experts in brand loyalty, youth marketing, and social media as we unpack this crucial question for marketers seeking to connect with the next generation of consumers.

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The new loyalty: What Gen Z really wants from brands

The new loyalty: What Gen Z really wants from brands