DiscoverCX PassportThe one with the CX maven - Sarah Hatter E224 Greatest Hits
The one with the CX maven - Sarah Hatter E224 Greatest Hits

The one with the CX maven - Sarah Hatter E224 Greatest Hits

Update: 2025-07-29
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What's on your mind? Let CX Passport know...

How do you build customer experience around support… not in spite of it?

In this *Greatest Hits* episode of CX Passport, Sarah Hatter shares insights from over a decade of championing support as a strategic pillar of CX. As the founder of ElevateCX and someone who’s worked across SaaS and startup landscapes, Sarah brings a grounded, honest take on what actually works when supporting customers.

Originally released as Episode 173, this conversation stood out for its real-world perspective, practical advice, and Sarah’s clear voice for treating support teams like the heart of the business.

CHAPTERS  

00:00   Asking permission in support conversations  

02:30   Support as a CX foundation  

05:10   Why fast responses aren’t always better  

08:45   The “escalation mindset” trap  

12:20   Training great support teams  

15:40   Mental health in support roles  

18:05   What leaders miss about burnout  

20:15   Why support should be a strategic asset  

22:45   First Class Lounge  

26:20   How ElevateCX was born


Episode resources:  

Connect with Sarah Hatter on LinkedIn: https://www.linkedin.com/in/sarahhatter  

Learn more about ElevateCX: https://www.elevatecx.co


If you like CX Passport, I have 2 quick requests:

✅ Join other “CX travelers” with the weekly CX Passport newsletter https://cxpassport.kit.com/signup  

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I'm Rick Denton and I believe the best meals are served outside and require a passport.



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The one with the CX maven - Sarah Hatter E224 Greatest Hits

The one with the CX maven - Sarah Hatter E224 Greatest Hits

Rick Denton