The reality of building PE technology brands | David Turner | IRIS
Update: 2022-04-12
Description
David Turner is the CMO and Growth Champion at IRIS Software Group.
He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris.
David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.
We discuss:
- Growing private equity technology brands
- The power of having a single brand instead of multiple brands
- Balancing the importance of lead gen and brand building
- The relationship between marketing and innovation
Mentioned in this episode:
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