The sales revolution: Spray and pray to AI first (Ayub Mohammed)
Description
Need strategies for staying competitive when AI capabilities become commoditized across your market?
Looking to learn from someone who's navigated the evolution of sales from cold calling to AI-powered prospecting?
Ayub Mohammed from RingCentral shares his playbook for building differentiated sales strategies in an AI-first world.
With over a decade in sales, Ayub has witnessed the transformation from spray-and-pray tactics to intent-driven, AI-powered sales motions.
We dove into Ayub's frameworks for AI adoption, his insights on what's getting commoditized, and his strategies for scaling faster than the competition.
We covered:
- The evolution of sales methodology - What's changed from the cold calling era and what fundamentals remain constant
- AI adoption strategies that work - Bottom-up experimentation vs. top-down standardization and finding the right balance
- Staying ahead when AI gets commoditized - How to differentiate when everyone has access to similar tools- Keeping pace with rapid AI innovation - Practical approaches for evaluating and staying current with developments
About Ayub
Ayub Mohammed, VP of Small Business and Mid-Market Sales at RingCentral, has cracked the code on staying competitive in the AI sales era. After over a decade leading revenue teams—including game-changing stops at Nextiva and Bitly—Ayub returned to RingCentral with proven frameworks for building differentiated sales motions when AI capabilities become commoditized across markets.