The truth behind building a 7-figure e-commerce Brand with Audrey Castonguay (Ep. 002 )
Description
Passionate about doing her part to help protect and save the planet and spreading the plant-based lifestyle, Audrey Castonguay is the founder of Wholesome Culture - a multiple 7 figure e-commerce brand and movement to inspire everyone to become plant-based and cruelty-free. With her strong background in marketing and paid-ads, Audrey turned her passion and mission into a profitable and scalable e-commerce business.
In this episode, Audrey shares how starting her own clothing brand was like jumping on an emotional rollercoaster. Today, anyone can start a business. But very few people realize what it takes to sustain growth. Are you just in it for the money or are you in it for the long haul? And is focusing on the mission more important than reaching the goals? How do you cope with mounting stress and long hours?
Turning your interests into a successful business not only allows you to be profitable while doing something you love, but it also allows you to set up a lasting legacy. But above all Audrey wants to share her vision on happiness. Doing something you love will make you work harder at it, but that alone doesn’t mean you’ll feel fulfilled. Maybe it was never about the goals, to begin with.