Welcome to another exciting episode of the Embellish Pod! In this episode, we dive deep into the world of bourbon with our special guest, Cordell, who joins us on behalf of the Kentucky Bourbon Festival. Cordell has an extensive background in the bourbon industry, having worked with renowned brands like Maker's Mark, Southern Comfort, Jack Daniels, Woodford Reserve, Kentucky Peerless, and now Eastern Light.

In this episode, we discuss:

     Cordell's journey in the bourbon industry and his various roles.

     The history and evolution of the Kentucky Bourbon Festival.

     The unique experiences and offerings at this year's festival.

     The impact of bourbon tourism on Kentucky's economy.

     Exciting new features like the double-decker tent and the People's      Choice Award.

     The importance of digital marketing in promoting the festival.

     Insights into the future of the festival and the bourbon industry.

Whether you're a bourbon enthusiast or just curious about the festival, this episode is packed with valuable information and insights. Don't forget to hit the subscribe button and follow us on Instagram and TikTok at @embellishpod for more updates!

Links:

Email: embellishpod@gmail.com

Website: www.embellishpod.com

Instagram: @embellishpod

TikTok: @embellishpod

Kentucky Bourbon Festival: www.kybourbonfestival.com

Timestamps:

00:00:00 - Introduction

00:01:56 - Cordell's Background in the Bourbon Industry

00:05:19 - Cordell's Role in the Kentucky Bourbon Festival

00:09:59 - Ticket Sales and Attendance Growth

00:14:39 - Expansion and New Features at the Festival

00:20:49 - Unique Expressions and Offerings

00:29:58 - Educational Opportunities at the Festival

00:33:23 - Evolution of the Kentucky Bourbon Festival

00:38:02 - Planning and Logistics

00:44:21 - Transportation and Shuttle Services

Don't forget to like, comment, and subscribe for more episodes!Welcome to another exciting episode of the Embellish Pod!