DiscoverThe LeanScale PodcastThink Like a Doctor: Digging Past Symptoms to Fix Broken GTM Systems
Think Like a Doctor: Digging Past Symptoms to Fix Broken GTM Systems

Think Like a Doctor: Digging Past Symptoms to Fix Broken GTM Systems

Update: 2025-10-29
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Highlights🩺 RevOps is like a general physician diagnosing business problems by treating root causes, not just symptoms.🔍 Empathetic listening and stakeholder engagement are essential for uncovering nuanced issues.📊 Data validation and collaboration with cross-functional teams help triangulate problems precisely.🤖 Automation and AI increasingly optimize workflows, improve data hygiene, and prevent operational issues.📅 Regular bi-weekly checks and real-time monitoring ensure timely problem resolution akin to preventative healthcare.🚀 Scaling RevOps requires balancing human touch with technology-driven insights.🌱 Key skills for RevOps professionals include being a people person and possessing curiosity for continuous learning.Key Insights🩺 RevOps as the “General Physician” of the Business:RevOps professionals must resist the urge to jump to conclusions based solely on past experiences or data. Like doctors who diagnose symptoms through careful questioning, RevOps needs to actively listen, build trust, and gather complete context before prescribing solutions. This mindset fosters deeper problem understanding and long-term fix rather than quick patches.🧩 Cross-Functional Empathy and Holistic Problem-Solving:Given each department’s unique KPIs and priorities, RevOps must “put themselves in others’ shoes” to understand what issues are genuinely impactful and worth addressing immediately. Shock’s approach of connecting dots—from marketing activities and lead quality to sales pitches and routing systems—demonstrates how layered understanding helps uncover root causes.📊 Data Hygiene and Process Discipline are Foundational:“Junk in, junk out” resonates strongly. Implementing strict controls on what data enters core systems like CRM, billing, and subscription platforms ensures higher quality outputs and decision-making. Tightening workflows, restricting unauthorized access or edits, and regular data audits are preventative measures to avoid systemic issues.🤖 Leveraging AI for Efficiency and Predictive Insights:AI-powered ICP

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Think Like a Doctor: Digging Past Symptoms to Fix Broken GTM Systems

Think Like a Doctor: Digging Past Symptoms to Fix Broken GTM Systems

Anthony Enrico