This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
Update: 2025-03-31
Description
In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertiser's dollars are reaching human eyes vs. bots through closed-loop, deterministic measurement.
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