This dog apparel brand needed more identity - Amber and Reuben Lara (Ep. 21)
Update: 2025-07-03
Description
Meet Amber and Ruben Lara, the husband-and-wife team behind a dog apparel brand based in the Bark-shires of Massachusetts.
They love dogs. Their designs are amazing. But here’s the problem… No one knows who they are.
Their social reach? Weak. Their website? Emotionless. Their brand? Invisible. They’re selling to proud dog owners… but hiding in the background.
So today on the Fairy BOSSmother Show, I challenged them to step out of the shadows and become the power couple this brand needs.
Do you think I can get them to lead with their faces and their hearts?
Let’s meet Amber and Ruben Lara.
If you are a small business owner and want your brand reviewed for FREE, apply to be a guest of the show here.
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