This is Why Your Marketing Funnel is Broken — And What to Do Instead
Description
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The marketing funnel is dead, or at least it’s not what it used to be.
In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.
Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.
These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.
📌 Jump In Here:
0:00 - Funnels and ecosystems
1:20 - Why the traditional thinking is dead
2:30 - “Slow marketing”
4:59 - What “the ecosystem” does
7:30 - What the buyer wants
8:07 - Last thoughts
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United States
