Your Clients Pay YOU to Podcast: Step-by-step Guide to Get Clients to Cover ALL of Your Podcast Costs (Affiliates, CAC/LTV Math, and CTAs)
Description
🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.
👉 https://mailchi.mp/podcastprinciples.com/script
What if I told you that someone else could pay YOU to podcast?
And guess what, it's not a sponsor.
In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them.
We'll also show you how we managed to get one of our clients to pay for our very own podcast.
📌 Jump In Here:
0:00 - The premise: 1 client covers your show
0:54 - Sponsorship redefined as a client saying yes
2:58 - Why mattress ads feel off and hurt trust
3:55 - Two reframes: your show is the intro, you are the sponsor
7:47 - Affiliates as low-friction, no-strings cash
10:20 - Case study: Wealth Warehouse says no to sponsors
13:50 - The real admin and tiny payouts of ads
20:14 - The metric: 1–3 clients can fund a year
24:26 - Track it: “Where did you hear about us?”
26:00 - Self-sponsor with a lead magnet, not a hard call-to-action
30:07 - Recap: be your own sponsor first
__________________________________________________
Podcast Links - https://linktr.ee/sullybop
LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
Instagram: https://www.instagram.com/sullybop/
Facebook: http://www.facebook.com/sullybop
![[KEYNOTE] - How to Turn Any Business into a Profitable Podcast](https://s3.castbox.fm/13/a7/1f/e9060796c473102b538de8475e68bffb35_scaled_v1_400.jpg "[KEYNOTE] - How to Turn Any Business into a Profitable Podcast")
United States
