Thomas Hopkins on Why Creative Fails—And How to Fix It
Update: 2025-09-12
Description
Everyone’s talking about growth. Thomas Hopkins is diagnosing it.
In this episode, the Head of Growth at GrowthOps unpacks why attribution is broken, why your creative probably isn’t working, and how to rewire your funnel around perception—not just awareness.
🎯 The three types of awareness (and why it changes your messaging)
🧠 The real reason B2B and B2C campaigns underperform
🎤 The influencer-led playbook that works before people know your product
📊 Why GrowthOps surveys differently—and gets better insights
🚀 The “What Buzz Does” model for modern performance marketing
Whether you’re an operator, a founder, or just tired of marketing that doesn’t convert, this episode delivers the playbook.
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