Three New Mental Models for Conversion Rate Optimization
Update: 2022-05-08
Description
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
- Jon MacDonald's website: https://jonmacdonald.com/
- The Good's website: https://thegood.com/
- Opting in to Optimization book
- My Twitter & LinkedIn
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