Send us a text

Tiffany Strong Hutchison takes us on an inspiring journey from homeschooling mom with an Excel spreadsheet to Director of Business Development at Heartland Capital, one of the shed industry's leading RTO companies. Her story reveals how unexpected opportunities, determination, and faith can transform both careers and businesses.

Twenty-five years ago, Tiffany created a simple repo tracking spreadsheet that she sold for $25 a pop to local rent-to-own companies. This humble beginning evolved into a remarkable career that allowed her to support her family as a single mother while developing expertise in an industry she grew to love. Her experience offers powerful lessons about recognizing opportunity and building systems that scale.

The conversation explores profound changes in the shed industry - from traditional storage buildings to elaborate structures serving as offices, studios, and specialized spaces. As Tiffany notes, "TikTok tells me I need a shed library," reflecting how consumer demands have evolved. Buildings have grown from $5,000 units on 36-month contracts to $25,000 structures leased over 72 months, fundamentally changing how businesses operate.

What truly distinguishes this episode is Tiffany's candid discussion of leadership transformation. She shares how her faith journey reshaped her approach to management: "I became such a different person that some of my friends would come to me and say 'you're different.'" This shift enabled her to delegate more effectively, giving team members ownership and watching them flourish - sometimes beyond what she imagined possible.

The episode delivers practical wisdom about navigating technological change while maintaining human connection, combating industry fraud through collaboration, and building company culture that feels like family. Heartland's philosophy - "Give our heart and help people" - serves as both business strategy and personal mission, demonstrating how purpose-driven leadership creates sustainable success.

Ready to explore partnership opportunities with Heartland Capital? Visit HCI.net to learn how their comprehensive solutions can support your shed business.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Would you like to receive our weekly newsletter?  Sign up here.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

Cardinal Leasing
LuxGuard
Digital Shed Builder
iFAB