DiscovereCom Capital PodcastTikTok vs Meta: Which Platform Actually Wins in 2025?
TikTok vs Meta: Which Platform Actually Wins in 2025?

TikTok vs Meta: Which Platform Actually Wins in 2025?

Update: 2025-06-30
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Organic reach vs paid and controlled - In this episode, we dive into the biggest debate in digital marketing right now: should your brand go all-in on TikTok organic growth or double down on Meta’s paid ad machine?


We break it all down-based on real brand results,
Here’s what we cover:

  • Why brands are selling out with zero ad spend on TikTok
  • The “audience gold rush” happening on TikTok right now
  • What Meta still dominates at-and why smart brands aren't leaving it behind
  • The creative testing shortcut that can save you thousands in ad costs
  • How content volume impacts results-and what to do if you don’t have a big team
  • The truth about control vs chaos: how to decide between paid vs organic for your stage of business

Whether you're just starting out or scaling fast, this is the strategy-level conversation that clears the noise and helps you make better moves.


Listen in now- because what worked even six months ago isn’t what works in today’s wild digital landscape- ensure you know how to future-proof your content and paid strategy.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/


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TikTok vs Meta: Which Platform Actually Wins in 2025?

TikTok vs Meta: Which Platform Actually Wins in 2025?

Sasha Karabut