As life science consumers increasingly get their pre-purchase information online rather than through personal interaction, integration between sales and marketing is an important step in producing strategic content that leads customers to complete their buying journeys. In this episode, two experienced, savvy industry experts – Alison Day, Director of Sales Enablement and Training at Rapid Micro Biosystems, and Karen Sparks, VP of Client Services at CG Life – share their insights into changes in customer expectations that shape the ideal cooperative relationship between sales and marketing teams.