Business development has always been challenging but now more than ever, the old sales playbook doesn’t apply and many marketing and sales leaders are left asking: now what?

Sales enablement offers the processes and tools to empower your sales team to navigate the multi-faceted buyers’ journey, connect specific solutions to ideal buyers, and guide leads into closed won opportunities. With buyers increasingly opting to self-educate and access information online rather than speak to your reps, when the time comes for a 1-1 conversation, your team needs to time outreach right and be ready with the correct content and context!

In this podcast series, life science sales & marketing leaders will share their first-hand advice, best practices, and real-world examples of rebuilding your marketing and sales playbook with sales enablement at its core.