Todd Smith @ 360Converge, Texting Platform for Automotive Dealerships
Update: 2021-02-08
Description
Learn about the inner workings of 360Converge, a text message marketing automation solution for automotive dealerships, with insights from Smith on how he manages his company and personal life.
PEOPLE
- Guest: Todd Smith, Founder & CEO of 360Converge
- Host: Anil Hemrajani, Founder of Startup Sidekick
TOPICS
- 02:20 – 360Converge’s value proposition
- 06:12 – Genesis of 360Converge idea
- 09:47 – Validating the idea with customers
- 11:28 – Team structure
- 12:26 – Funding structure (bootstrapped with some investors)
- 13:00 – Target market
- 13:42 – Competition
- 14:30 – Revenue model (SaaS)
- 16:57 – Customer acquisition and retention (content marketing, relationships)
- 18:01 – Target customer geography
- 18:35 – Content marketing
- 21:30 – Metrics, dashboards and analytics
- 24:39 – Product development (Agile sprints, staff, MVPs)
- 26:54 – Tools used at 360Converge
- 28:50 – Current priorities/challenges (time prioritization)
- 30:25 – Figuring out solutions (e.g. mentors, books)
- 32:38 – Fears
- 35:08 – Staying current with trends (books, Medium, conversations)
- 36:26 – Belonging to communities for support
- 38:42 – Work-life balance
- 41:35 – Advice for other entrepreneurs
- 45:41 – Future personal and company plans
Comments
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