DiscoverAlejandro CremadesTomer London On Raising $700 Million To Build A Payroll and HR Software Platform Enabling SMEs To Manage And Grow Their Workforce
Tomer London On Raising $700 Million To Build A Payroll and HR Software Platform Enabling SMEs To Manage And Grow Their Workforce

Tomer London On Raising $700 Million To Build A Payroll and HR Software Platform Enabling SMEs To Manage And Grow Their Workforce

Update: 2024-09-28
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Tomer London, co-founder of Gusto, a company with over 2,500 employees, relates what it means to go from humble beginnings to building a hypergrowth business. His journey is an exciting blend of personal history, entrepreneurial lessons, and hard-earned wisdom.


Gusto has attracted funding from top-tier investors like Kleiner Perkins, Sands Capital, Fidelity Management and Research Company LLC, and Cross Creek.


In this episode, you will learn:



  • Tomer London’s upbringing in a small business family instilled a deep understanding of entrepreneurship’s emotional rollercoaster.

  • His military service taught him invaluable lessons in humility, discipline, and teamwork, shaping his approach to startup challenges.

  • A failed early startup experience highlighted the importance of effective go-to-market strategies alongside solid product development.

  • Gusto, initially ZenPayroll, was born from extensive conversations with small business owners to address their unique challenges.

  • The company’s success is attributed to its customer-centric approach, ensuring product development is driven by direct feedback.

  • Participating in Y Combinator gave Gusto critical support and momentum, leading to rapid product development and funding.

  • Gusto’s vision focuses on empowering small businesses and their employees, simplifying back-office complexities to foster growth and success.


 


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For a winning deck, see the commentary on a pitch deck from an Uber competitor that has raised over $400M (see it here). 






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Tomer London On Raising $700 Million To Build A Payroll and HR Software Platform Enabling SMEs To Manage And Grow Their Workforce

Tomer London On Raising $700 Million To Build A Payroll and HR Software Platform Enabling SMEs To Manage And Grow Their Workforce

Alejandro Cremades