Tools of the Trade: Bias in Advertising
Update: 2023-05-23
Description
The Marketing Remix breaks down the latest trends and tactics in brand marketing in just 20 minutes, so you have the tools and insights you need to better navigate the ever-changing industry.
Advertising influences our decisions and shapes our perceptions of the world around us. Thus, we must be aware of fair and inclusive advertising practices.
In this episode, we hear more from Nmadinobi Chloé Nwangwu, widely known as The Brand Scientist™, and the Director of NobiWorks, a brand awareness consultancy supporting underrecognized social impact brands with methods driven by Brain Science.
Listen in as we unpack her concept of Bias in Advertising, how to recognize it, and how to mitigate it in your marketing programs.
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