Ep. 168: In this episode of Pursuit of Wellness, I’m sitting down with my husband and Bloom co-founder, Greg, to share the story of how we turned our scrappy startup into a thriving business. We’ll dive into our entrepreneurial journey, from selling PDF workout guides and resistance bands to scaling Bloom into a wellness powerhouse with millions of products sold. Along the way, we’re sharing lessons learned, mistakes made, and tips for starting your own business. Whether you’re dreaming of launching a side hustle or building an empire, this episode has something for you. Tune in for inspiration, actionable advice, and a behind-the-scenes look at our path to success!

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Sponsored By:

•  If you are ready to start your entrepreneurial journey, head to shopify.com/mari and see how easy it is to bring your idea to life. Whether it is a side hustle or a dream business, there is no better time to start than now!

Show Links:

• How I Transformed My Life: 90 Pounds Down with Discipline and Goal Setting


• Check out the Strength by Mari app
  


• Bloom Colostrum


• Bloom Greens


• Bloom Sparking Energy


• Bloom Creatine

Topics Discussed

• 00:00:09 :00: Introduction


• 00:01:04 :00: How Greg sets business goals


• 00:01:44 :00: Their business story


• 00:03:17 :00: Their first product


• 00:05:09 :00: First website


• 00:06:52 :00: First physical product


• 00:09:45 :00: Finding a warehouse 


• 00:10:40 :00: The reason behind their first products


• 00:11:51 :00: Social media


• 00:13:59 :00: Advice for running paid ads on social media


• 00:15:55 :00: Mari’s social media community


• 00:18:10 :00: Starting Bloom Nutrition


• 00:21:36 :00: Launching pre-workout


• 00:24:40 :00: Shopify


• 00:27:17 :00: Launching greens


• 00:29:41 :00: Community feedback


• 00:32:58 :00: Product with subscription


• 00:23:57 :00: Advice for getting started


• 00:36:29 :00: Advice for someone with a 9-5 wanting to start a business


• 00:37:57 :00: No end goal in mind