Global trade faces unprecedented chaos, with experts labeling it the most disruptive period in decades. Patrick Frith, a seasoned cross-border logistics expert, compares the situation to Brexit on steroids. Unlike Brexit, changes are happening rapidly, leaving businesses struggling to adapt. The year started with punitive duties on China and reciprocal tariffs on fifty-one countries, causing businesses to grapple with daily announcements. The UK was the first to secure a trade deal, but the uncertainty persisted. Companies initially froze their strategies, waiting for the situation to evolve. Despite the uncertainty, the U.S. market remains vital. Some companies front-loaded inventory into the U.S. to take advantage of lower rates, but this window is closing. A new strategy, tariff engineering, is emerging, where companies diversify their supply sources to minimize duty liabilities. The scale of change is immense, with over six hundred thousand tariff adjustments this year, making manual compliance impossible. The elimination of the de minimis threshold has further complicated matters, requiring more detailed and expert-driven clearances.

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