It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.

Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?

There are typically two ways to react when a national tragedy occurs:

You either,

1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual. (However, stopping all marketing activity could interrupt ongoing launches, contracts with other stakeholders, or put at risk the ad optimization that you’ve spent major moola on. And if you do pause your marketing efforts, the question then becomes, how soon is too soon to return to “normal” activity.)

Or,

2. Continue marketing as usual. Some people find comfort in normalcy, providing a blanket of reprieve from the horror outside and pointing out there is always a rainbow after a storm. (On the flip side, continuing marketing as usual and not acknowledging the tragedy at all could come off as insensitive and give off the impression that you value earnings over humanity.)

A cookie-cutter response does not exist when it comes to deciding the best way to respond when a national tragedy presents itself. 

It is the goal of this episode to give you a few options and perspectives, including my own, to help guide you in creating a plan to respond that validates who you are, and best fits your business.

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DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

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