Episode #220: 

Chris Green, Chief Revenue Officer at FreshRealm, explains why process beats outcome chasing in turbulent companies. He shows how accurate and timely communication aligns boards, founders, and teams. Chris connects customer conversations to sharper ICP focus and growth path choices. He closes by emphasizing that relationships are the true compounding asset.

 “The key is accurate and timely communication of what's happening, what you're thinking, and what you're going to do about it. Today, change is constant and happens at a rapid pace. So, communicate as often as we can and in a meaningful way. It’s the human element of turning a company into a revenue machine.” – Chris Green

Chris explains how to cut through chaos by setting precise rhythms, reporting what is happening and what will be done next, and creating space for future-focused customer conversations that sharpen ICP and roadmap choices. He shows leaders how to align boards and founders, rally teams around purpose and relationships, and sustain momentum through frequent, meaningful communication that builds trust and turns scattered effort into a consistent path to revenue across functions and in the face of changing market conditions today.

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