John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction
00:33 Meet Ernie Ross
01:10 What Is Intangence?
04:27 Trust as Brand Currency
07:40 AI Can't Replace This
10:56 Storytelling That Connects
13:07 Ethics of Emotion
14:32 Where to Start
16:49 Questioning Reality
18:35 Intangibles Drive Value

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