Listen Top Shows Blog

Turning Signal Loss Into A Gain

Turning Signal Loss Into A Gain

Update: 2024-04-16

Share

Description

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

An AMA With Reddit’s New VP Of Ad Product

An AMA With Reddit’s New VP Of Ad Product

2024-09-0352:36

Gopuff Goes In-House

Gopuff Goes In-House

2024-08-2756:36

Let’s Live In A Data Democracy

Let’s Live In A Data Democracy

2024-08-2056:25

Hyundai’s New Marketing Direction

Hyundai’s New Marketing Direction

2024-08-1301:03:01

The Move Toward Better Measurement

The Move Toward Better Measurement

2024-08-0653:17

The Skeptical Technologist

The Skeptical Technologist

2024-07-3054:27

Three-Ply Vs. One-Ply Programmatic

Three-Ply Vs. One-Ply Programmatic

2024-07-2349:36

Antitrust Soul Searching

Antitrust Soul Searching

2024-07-1655:04

Brand Safety Is Critical – But Don’t Overdo It

2024-07-0949:15

Travelers Just Want To Spend

Travelers Just Want To Spend

2024-07-0256:41

MediaMath (By Infillion) Rides Again

MediaMath (By Infillion) Rides Again

2024-06-2545:16

Measure Me This

Measure Me This

2024-06-1851:22

Practical Ethics For Generative AI

Practical Ethics For Generative AI

2024-06-1154:51

The Case Against Last Click

The Case Against Last Click

2024-06-0458:37

Lotame’s Next Phase

Lotame’s Next Phase

2024-05-2853:24

Don’t Call It A Comeback

Don’t Call It A Comeback

2024-05-2136:38

A Sandbox Skeptic

A Sandbox Skeptic

2024-05-1459:00

Is The Alt Video Currency Juice Worth The Squeeze?

Is The Alt Video Currency Juice Worth The Squeeze?

2024-05-0759:30

Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

2024-05-0150:57

Question Everything

Question Everything

2024-04-2347:33

00:00

00:00

x

Turning Signal Loss Into A Gain

Turning Signal Loss Into A Gain