In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.

Tune in to this episode to hear him share: 

• Strategies for setting goals and expectations for your third-party events
• How to align with your executive team on a wraparound event strategy
• Methods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned events
• The most effective strategy for getting buy-in from your sales teams
• How to prep your on-site team to have quality conversations that build relationships 
• Best practices for capturing and qualifying leads on-site
• Different tactics for engaging with prospects on the conference or trade show floor versus at your wraparound event
• Follow-up strategies to maintain and grow your connections post-event

...and much more.

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Learn more about Splash: https://splashthat.com/

Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/

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