Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

Update: 2024-05-07

Description

This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program.

Here's what you'll learn in this episode:

Why employee advocacy is a critical component of modern B2B marketing.
How to launch and scale an employee advocacy program.
Challenges and solutions in encouraging employee participation and engagement.
The actual business results of a successful employee advocacy program.

Tune in to get useful insights and practical tips to turn your employees into a powerful marketing channel.

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH KIT:

🔔 LinkedIn: https://www.linkedin.com/in/mr-kit-mckay

🌐 Website: basistechnologies.com

Comments

In Channel

How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)

2025-08-2030:54

How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku)

2025-03-1326:25

The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI)

2025-03-0721:24

How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo)

2025-02-1220:17

How to Build and Scale a High-Performing Content Team (with John Habib from Diligent)

2024-12-1825:25

Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)

2024-12-0426:50

How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)

2024-11-2726:45

From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec)

2024-11-2028:09

How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos)

2024-11-1334:13

Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)

2024-11-0633:08

How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)

2024-10-2322:41

How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)

2024-10-1630:28

How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)

2024-09-2436:12

Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)

2024-09-1132:33

Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)

2024-07-2435:00

Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)

2024-07-1032:09

How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)

2024-06-1228:25

YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis)

2024-05-2930:29

Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

2024-05-0733:31

The Art of Customer Interviews & How to Do Them Properly (with Brooke Andrus from Eleos Health)

2024-04-3030:13

00:00

Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

#box-pro-ellipsis-176603437385867{-webkit-line-clamp:2;}Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)

Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)