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Burnout from chasing algorithms is not a business model. That realisation pushed me to split my show into two clear tracks: Empowerment Diaries for transformation and life design, and Sovren Spotlight for creators who want practical strategy, community, and a brand that survives platform mood swings. I talk through the messy middle—quitting a creator network partnership, staying afloat through pivots and side jobs, and discovering how suppression and silent penalties force you to build assets you actually own.

We get specific about what works. Strategy sessions replace tip jars. One-to-one coaching focuses on equipment, on-camera persona, and the craft of hosting a room that people want to enter and stay in. I unpack why brands value connected creators over big but cold follower counts, and how to turn live streams from unattended to a space of great connection.

Thank you for listening

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