Unconventional Strategies for Untouched Audiences
Update: 2025-11-20
Description
In this Build Mode episode, we delve into the innovative strategies of founders Jas Schembri-Stothart and Andre Peart, who successfully reached unconventional audiences like teenage girls and formerly incarcerated individuals. They share their unique guerrilla tactics and creative experiments, emphasizing the importance of building genuine trust within these communities. Jas attended Taylor Swift concerts to understand teenage girls, while Andre focused on building relationships within the re-entry community. Their stories highlight the power of empathy and creative problem-solving in business, offering valuable lessons for any entrepreneur looking to expand their reach.
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