How to become an epic storyteller with “Under the Influence” podcast host Terry O’Reilly. Terry and Andrea talk storytelling, elevator pitches, and peeling the onion to identify what business you’re really in.

TERRY O’REILLY

• Podcast ”Under the Influence” – https://podcasts.apple.com/ca/podcast/under-the-influence-with-terry-oreilly/id493536367


• Book – My Best Mistake (2023) – https://amzn.to/3zroPQe


• Book – This I Know: Marketing Lessons from Under the Influence (2018) – https://amzn.to/3TzNbOm


• Book – The Age of Persuasion: How Marketing Ate Our Culture (2011) – https://amzn.to/4ewW9Et


• Website – https://terryoreilly.ca/


• Terry’s recommendations:
  
  
  
  • “The Plot Thickens” podcast
  
  
  • The Score: Bank Robber Diaries podcast
  
  
  
  

CONNECT WITH ANDREA & TALK ABOUT TALK

• Website: TalkAboutTalk.com


• Communication Coaching Newsletter:  https://talkabouttalk.com/newsletter


• LinkedIn Andrea: https://www.linkedin.com/in/andreawojnicki/


• LinkedIn TalkAboutTalk: https://www.linkedin.com/company/talkabouttalk/


• YouTube Channel: @talkabouttalkyoutube
  
  

TRANSCRIPT

That fabulous voice belongs to Terry O’Reilly host of the popular “Under The Influence” podcast. I’ve been listening to “Under The Influence” for years, and I’ve always enjoyed Terry‘s sense of humor, and his skill as an exceptional storyteller. I knew we were both Canadian and we’re both podcasters.  I had no idea he’s also a huge fan of the power of three.  Did you hear what he said?  Bingo, Bango Bongo. Let’s do this!

Welcome to Talk about Talk podcast episode #173 “Under the Influence with storyteller Terry O’Reilly”. In this episode, you’re gonna learn the ingredients necessary to create compelling stories, how and why to “peel back the onion” and think hard about what business you’re really in, and so much more.

In case we haven’t met, my name is Dr. Andrea Wojnicki and I’m your executive communication coach. Please just call me Andrea. I coach executives like you to improve your communication skills so you can communicate with confidence and clarity, establish credibility, and ultimately achieve your career goals. Sound good? To learn more about me and what I do, head over to talkabouttalk.com and you can read about the coaching and workshops that I run.  Plus there are a bunch of free resources for you at the bottom of the takaboutalk.com homepage. You can also sign up for the Talk About Talk email newsletter, where you’ll get free coaching from me in your inbox. Head over to talkabouttalk,com to sign up now. 

Alright, Let’s shift gears. I can’t wait for you to hear my conversation with Terry O’Reilly. If you’ve ever heard his Under the Influence podcast, you know he is like an encyclopedia of stories and insights.  As you’re about to hear, he’s the same in real-time, without a script.  He’s also very gracious.

Let me introduce Terry, then we’ll get right into the interview. At the end, as always, I’m going to summarize with three learnings that I want to reinforce for you. Sound good?

Ok.

Long before he had a radio show, Terry was an award-winning writer at Canada’s top advertising agencies. Creating campaigns for top brands such as Labatt, Bell, Nissan, and the Hudson’s Bay Company.

In 1990, Terry co-founded Pirate Radio & Television with eight recording studios in Toronto and New York.

In 2005, he became the host of the CBC Radio One and WBEZ Chicago radio show, Under The Influence, with over one million listeners a week. His podcast has been downloaded over 75 million times.

Terry was awarded with a Lifetime Achievement Award by the Advertising & Design Club of Canada, and has been granted Honorary Degrees from three Canadian universities.

Ah – the power of three again.

Terry has also written three books, the latest being “My Best Mistake” about people who made catastrophic career decisions – but it ended up being the best thing that ever happened to them.

He has a wonderful wife and yes, three lovely daughters, Terry he says like some of this work.

Here we go!

INTERVIEW

Andrea Wojnicki – TalkAboutTalk: Thank you so much, Terry, for being here today to talk to me and the talk about talk listeners.

O’Reilly: Well, it’s great to be here. Thanks for inviting me.

Andrea Wojnicki – TalkAboutTalk: There are so many directions that we could go in this conversation advertising, branding, personal branding. But I thought something that really stands out about you that I appreciate very, very much is your fantastic ability to tell stories. So I thought we would start there. And I’m curious as a master’s storyteller. What do you think makes for a great story? Is there an ingredient list that’s necessary.

O’Reilly: That’s a very good question. <span style="f