Understanding Interests in Negotiation
Description
What's the biggest mistake most negotiators make?
During preparation, they focus entirely on their own goals and perspective. Most spend their time thinking only about what they want to achieve, without considering the other party's perspective.
Then, during the actual negotiation, they get stuck focusing on the other party's demands, never exploring the underlying interests that drive those demands. Let me show you how to change this.
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I welcome any suggestions, questions, or comments at yrana@negoai.ai
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