Recently, the metaverse has been a trending topic of conversation in the events industry. While its full actualisation can take years, brands and organisations are trying to venture into the next iteration of the internet. Some have managed to do so, organising immersive events in 3D virtual environments that offer realistic experiences.

With much hype building around it, digital marketing is poised to revolutionise. How does the metaverse affect digital event marketing and sponsorships, and how can event marketers adapt to the new consumer behaviours?

Event Exchange invites Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events, to talk about the metaverse and why it matters to event marketers.

In this episode, we explore parallel metaverse marketing, effectiveness of sponsorship participation, and the future of digital event marketing.