Marcus Coleman Vice President of Community Resilience Strategy, for the United Way Worldwide joins the podcast episode. He talks with the team about the 138 year history of the United Way and its commitment to 4 areas of community resilience: Disaster, Resilient Ecosystems, Economic Resilience, and Personal Resilience (personal connectedness and social capital). They commit to being there for people before, during, and after disaster strikes.

Also joining us to participate in the discussion is our disaster emergency management expert, Becky DePodwin. She brings her background to asking Marcus questions about the ways local communities are adapting to the rapidly changing Federal response system in the current environment.

Tip Sheet PDF for United We Prepare Initiative

United We Prepare Program Homepage

The episode was co-hosted by Sam Bradley and Jamie Davis.

Scroll down for Podcast Discussion Summary

Thank you as always to Paragon Medical Education Group for their long-term support of the Disaster Podcast. Dr. Joe Holley and the team at Paragon continue to provide excellent and customized disaster response training to jurisdictions around the U.S. and internationally as well.

Podcast Discussion Summary

Community Resilience and Climate Action

The group welcomed Marcus Coleman, Vice President of Community Resilience Strategy for United Way Worldwide, and discussed his role in establishing public-private partnerships to promote community resilience and address the climate crisis. They briefly touched on recent weather patterns and the success of a recent podcast episode.

United Way’s Crisis Response Initiatives

Marcus explained United Way’s 138-year history as an interfaith organization that mobilizes communities during crises, with a focus on disaster response, environmental resilience, economic resilience, and social connectedness. He detailed how United Ways activate locally during disasters through partnerships with organizations like the Red Cross and Salvation Army, leveraging their 2-1-1 information service and existing community relationships.

Marcus highlighted their role in both immediate disaster response, as seen in recent events in Texas and Alaska, and long-term recovery efforts, particularly during the COVID-19 pandemic, where they focused on mental health support and trauma recovery.

Mental Health in Disaster Recovery

The discussion focused on the importance of mental health support in disaster recovery, with Becky highlighting how survivors cope with both physical and psychological impacts after disasters. Marcus shared an example from Valdosta, Georgia, where the local United Way, in partnership with Resilient Georgia and Legacy Behavioral Health Services, has expanded mental health training and support for both survivors and first responders following three hurricanes in 18 months. The conversation emphasized the role of United Ways in connecting communities to mental health resources, particularly in the long-term recovery phase when emergency responders have departed.

United Way Disaster Preparedness Initiative

Marcus explained United We Prepare, a national initiative by United Way to enhance disaster preparedness, focusing on risk understanding, family communication plans, and safeguarding valuables. He highlighted the role of local United Ways in coordinating volunteers, supporting caregivers, and integrating preparedness into existing community programs. Marcus also discussed how United Ways conduct community needs assessments to address housing insecurity and provide data for emergency operations planning.

United Way’s Disaster Preparedness Efforts

Marcus discussed United Way’s efforts in addressing food and financial insecurity, highlighting their partnerships with food banks and financial education initiatives. He also talked about their focus on hurricane recovery and preparedness, emphasizing the importance of building strong relationships with meteorologists and other emergency management professionals.

Becky, a meteorologist, agreed on the importance of year-round preparedness and suggested that United Way continue to build relationships with local weather forecasting offices and private sector weather companies. She also expressed interest in how United Way might step in to fill gaps left by the federal government in disaster response.

Lessons from FEMA Leadership

Marcus reflected on lessons learned from past FEMA administrators, emphasizing the importance of whole community engagement, locally-led emergency management, and maintaining core values such as compassion and fairness. He highlighted the need for continued investment in emergency management systems and the role of United Way in supporting communities during crises.

Marcus also discussed the challenges posed by pandemics, extreme weather, and misinformation, and the importance of positioning United Way as a partner of choice in navigating these disruptions.

211 Service Expansion and Impact

Marcus explained the role of 211 as a free service connecting people to resources through referrals and partnerships with nonprofit organizations and government agencies. He highlighted that disaster-related assistance calls increased by 50% in 2024, with top needs including housing, utility, and food assistance. Marcus also noted that 211 complements local government services, providing support for non-emergency crises, and praised Heather Black for her leadership in mobilizing 211 systems across the United States and Canada.

United We Prepare Initiative Overview

Marcus explained the United We Prepare initiative, and discussed how it involves community-based organizations in 14 markets. He emphasized that the initiative provides resources for individual preparedness and encourages collaboration with local United Ways, which cover 95% of the country. Marcus also outlined various ways for individuals and nonprofits to get involved as volunteers, including connecting with local United Ways and utilizing the dedicated volunteer page on the United Way website.

Marcus Returns for Disaster Preparedness

The conversation ended with positive feedback about Marcus’s participation and an agreement to have him return for future episodes, particularly to discuss disaster preparedness, response, and recovery efforts. Jamie expressed interest in featuring United Way representatives again and encouraged them to reach out for future discussions.

Marcus offered to connect Jamie with local CEOs for more localized insights and emphasized the importance of community resilience. The group also discussed the upcoming release of the podcast episode and the potential for sharing it on the United Way’s website.

The group discussed the importance of disaster preparedness and the role of specialized training, with Jamie highlighting the sponsorship of the Disaster Podcast by Paragon Medical Education Group.