In my recent episode of the Blogger Genius Podcast, I had a conversation with Devin Schubert, a business coach specializing in leadership, team building, and innovation through a Christian lens.

The episode dives deep into the strategic use of Facebook for building relationships and growing a business. Here, we break down the key takeaways and actionable advice shared during the episode.

Optimizing Social Media Profiles

Key Points:

Profile Optimization: Devin emphasizes the importance of a well-optimized social media profile. This includes a clear and compelling bio, a professional profile picture, and a banner that communicates your brand's message.

Pinned Posts: Utilize pinned posts on Facebook to highlight your story and the value you offer. A strong hook at the beginning of your pinned post can capture attention and encourage engagement.

Actionable Tips:

Bio and Banner: Ensure your bio succinctly describes who you are and what you do. Your banner should visually represent your brand and include a call to action or a tagline.

Pinned Post Strategy: Craft a pinned post that introduces you, shares your mission, and invites followers to engage with your content. Use a compelling hook to draw readers in.

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Building Relationships Before Selling

Key Points:

Value First: Both Devin and I stress the importance of building relationships before attempting to sell. People are unlikely to make a purchase or schedule a call if they don’t know you yet.

Engagement Over Sales: Focus on providing value through your posts to build trust and rapport with your audience.

Actionable Tips:

Content Strategy: Share valuable insights, tips, and personal stories that resonate with your audience. Avoid pushing sales too early in the relationship.

Engagement Tactics: Respond to comments, ask questions, and engage in conversations to build a community around your brand.

The Role of Facebook Groups

Key Points:

Community Building: Despite claims that Facebook groups are declining, Devin argues they remain a powerful tool for fostering community and engagement.

Private Groups for Memberships: Use private Facebook groups for memberships to create a familiar and accessible space for your audience.

Actionable Tips:

Group Engagement: Ask engaging questions during the sign-up process to capture emails and nurture relationships. Tag new members in welcome posts and provide valuable content through videos and training sessions.

Content Sharing: Regularly share resources, host live sessions, and encourage member participation to keep the group active and engaged.

Engagement Strategies

Key Points:

Simple Communication: Devin highlights the importance of simplicity in communication and calls to action. Straightforward prompts encourage more responses and engagement.

Creative Posts: Use creative and fun posts to spark conversation and engagement.

Actionable Tips:

Engaging Questions: Ask simple, intuitive questions that invite participation. For example, "What time do you see this post?" can generate comments and boost visibility.

Fun Interactions: Create playful posts that encourage debate or sharing, such as asking whether a cup is half full or half empty.

Long-Term Mindset

Key Points:

Patience and Consistency: Devin and I stress the importance of a long-term mindset. Building relationships and nurturing trust takes time.

Avoiding Discouragement: Don’t get discouraged by low engagement on business-related posts. Visibility is key, and silent observers may still be considering your content.

Actionable Tips:

Consistent Posting: Maintain a regular posting schedule to stay top-of-mind with your audience.

Focus on Relationships: Prioritize building authentic connections over immediate sales. Trust and rapport will lead to long-term success.

Email as a Central Tool

Key Points:

Email Marketing: While social media is great for attracting followers, building an email list is essential for nurturing relationships and maintaining control over communication.

Lead Capture: Use Facebook to capture emails and grow your list.

Actionable Tips:

Lead Magnets: Offer valuable lead magnets, such as free guides or webinars, to encourage email sign-ups.

Email Nurturing: Regularly send valuable content to your email list to keep them engaged and build trust.

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