Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
Description
On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.
We discuss:
- How the advertising industry is evolving.
- Meta Conversions API tool and how it works.
- Adobe Real-Time CDP and how it works alongside Meta to support advertisers.
- How Lenovo is using Meta Conversions API at scale.
- How Meta Conversions API and Adobe Real-Time CDP help improve performance.
- Some key metrics from Lenovo.
- Some of the insights Jennifer learned from this integration.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
United States
