In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈



🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:



✅ The REAL challenges of manual pricing (and how to overcome them)

✅ How TFG scaled fast with SHR’s AI-powered RMS

✅ Why HotelIQ’s enterprise analytics changed the game

✅ How to gain forecasting accuracy within 1.4% — even for new openings

✅ The secret to team buy-in and driving cultural change



Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.



👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!



Discussion Timline:

00:00 – Welcome, Introduction and Soundbites

05:29 – Into from Muhammad (Hamoud) Al Hamoud

06:17 – Into from Sameer Umar

07:28 – Into from David Esteban

08:46 – Sameer sets the scene for this case study discussion

10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott

14:24 – Hamoud outlines what revenue management culture existed in TFG

16:47 – Evaluating RMS solutions and why SHR RMS

22:32 – David discusses how AI is playing a greater role in hotel revenue management

27:58 – Hamound outlines changes he has been making in TFG

32:10 – How has the team reacted to the introduction of technology

36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS

41:18 – Hamound outlines how this technology combination is adding value

49:30 – David offers his final thoughts

51:07 – Samir offers his final thoughts



#HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess



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Adventures by A Himitsu https://soundcloud.com/a-himitsu

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