About this Episode

Welcome to today’s episode of The Communication Solution podcast with Casey Jackson, John Gilbert and Danielle Cantin. We love talking about Motivational Interviewing, and about improving outcomes for individuals, organizations, and the communities that they serve.
In this episode, we explore why we chose Communication Solution’s name, delving into Casey’s expertise in motivational interviewing and its profound impact on individuals and organizations. The conversation underscores the importance of effective communication in transforming outcomes and culture within organizations.

In this episode, we discuss:

• Casey explains the choice of the podcast name, “The Communication Solution,” and its connection to motivational interviewing.


• The significance of motivational interviewing as a powerful skill set for personal and professional growth.


• Casey’s perspective on communication’s impact on individuals, systems, and society as a whole.


• The idea that effective communication is a solution for improving outcomes in various aspects of life.


• The role of communication in different areas, from relationships to organizational culture.


• The importance of aligning behavior with values and the role of communication in achieving this alignment.


• The challenge of implementing motivational interviewing in organizations and the need for fidelity to make a real impact.


• The connection between effective communication and improved organizational outcomes, such as reduced turnover and higher satisfaction.


• The shift from a control-based mindset to a more open and supportive communication approach.

You don’t want to miss this one! Make sure to rate us or share this podcast. It would mean so much to us!
Thank you for listening to the communication solution. This podcast is all about you. If you have questions, thoughts, topic suggestions, or ideas, please send them our way at casey@ifioc.com. For more resources, feel free to check out ifioc.com.

Transcribe

In this podcast, we discuss:

 Hello and welcome to the Communication Solution Podcast with Casey Jackson and John Gilbert. I’m your host, Danielle Cantin. Here at the Institute for Individual and Organizational Change, otherwise known as IFIOC, we love to talk about communication.

We love to talk about solutions. And we love to talk about providing measurable results for individuals, organizations, and the communities they serve. Welcome to the communication solution that will change your world.

Hello, beautiful people. It’s Danielle Cantin here, your facilitator of the communication solution, and I’m here with Casey Jackson.

Hey, Casey. Hey, I’m excited today to talk about why you named this podcast. The communication solution. We know that you’re kind of a master with motivational interviewing. You train, so many organizations and help so many people with this incredible tool evidence based practice. Why did you call this podcast motivational interviewing?

Why, why communication solution? You know, I think partially it’s from my background as a social worker and a social work perspective is that you’re trying to help as many individuals, but looking at systems, you’re looking at a micro level, you’re looking at a macro level and motivationally is not the end all be all.

It’s the most phenomenal, truly the most phenomenal skill set I’ve ever accessed and, and, developed for myself. It’s had the most profound. Impact on me personally and professionally, but the more I grew my skillset and expanded my understanding, I just think there’s a profound awareness of how communication impacts our lives or the lack of communication or, or communication.

And. For me, it’s not that every conversation is, am I, nor should it be motivational interviewing, but by definition, if there’s a conversation, there’s communication, you know, no matter what that communication is. Can we find a way to be more effective? Can we find a way to be more efficient and, and heal ourselves, heal families, heal communities, you know, heal societies.

That’s, that to me is a solution. And the one thing we have control over is what we say when we open our mouth. So for me, it was just kind of that, You know, meditation that came to me is just like, this is truly a communication solution. So that’s, that’s kind of my walking into that and just thinking that would be, for me, that’d be a fascinating podcast to listen to.

Something that really does give me kind of a mindset and a skill set to improve outcomes of things around me. I love that one. And you know, when I met you on stage, you were, you know, speaker at the senior living conference and. I was just blown away. I was blown away because I, I did not know motivational interviewing and in branding and marketing, which is my career, my background, my expertise is like in branding and marketing, you touch every single day.

If you’re not touching every single department, you’re doing something wrong because you’re a reflection. That’s what you’re bringing to life is the culture and, and how are you making sure it’s aligned? And that’s why I was like, Oh my God, this is a tool that you can use. To actually make sure everybody is aligned if it starts from the top.

So it was really, I’m really drawn to that. It’s called the communication solution. And I also understand the difference that motivational interviewing, is, is the tool that you pull out when you want to address behavior change. Is that fair to say it is, and you know, the communication solution is a much better term than the nightmare that you look at with the, the name of my company, which is the Institute for Individual and Organizational.

All right, that’s example. And that’s exactly what I was thinking. The same thing with communication solution is I was looking at the more I was evolving my understanding and application motivational interviewing. This applies on an individual level, but it applies on an organizational level or on systems levels.

And again, this goes back to my social work mindset of how do I have a micro level impact and a macro level impact. And like, you and I’ve talked about so many times, whether I’m talking to an individual or you’re within an organization. So the issues come down to poor communication or the absence or the lack of communication.

So I don’t care if you’re talking about a marriage or a relationship or parenting or with your friend group or in your office or within the organization. I mean, probably the number one thing you hear more than anything when people are disgruntled is it feels like I don’t know what’s going on. Nobody communicates with me, you know, there’s miscommunication.

Well, that’s not what they told me. It’s just. Communication, communication, communication, communication, which makes sense when you talk about from a branding and marketing, like, well, branding and marketing should be, you know, have the fingers, you know, at least in connection with every single department or program.

And what does that mean? That means communication, whether it’s written or, or, yeah, it’s, hands down every single organization I’ve worked with. Communication is the number one pain point, and they just don’t have a solution. That’s why when I met you, I was like, we’ve got to make sure everybody in the world knows about this.

Every single CEO and leader needs to know there really is, there really is a system that you can use a way of being and actual tools and, and.

So Casey, can you tell us, a little bit about the actual companies that you’ve helped, in the, I would say the for profit world with their communication solutions or their culture? Yeah. The thing that’s so, why I get so You know, passionate about this is, you know, I’ve worked with all sorts of companies in, in senior living, you know, at least there’s a, there’s a business or an industry for everything.

And somebody has got to do those things, and, you know, behavioral health, mental health, substitute. There’s just so many organizations that I’ve had the privilege to work with. I think where it’s difficult when you were talking about CEOs. You know, thinking from a CEO or CEO or CFO perspective, I think there’s so much marketing out there for use our brand of communication and then people use it and it’s like, yeah, that was helpful, but it really fades over time or it just doesn’t stick.

It doesn’t make a cultural shift and, you know, part of my. Investment in motivational interviewing is it does make system change. It makes cultural shift if people will follow it to fidelity. So it’s not because Casey Jackson says it’s so it’s not because I found a brand or I did a TED talk. It’s literally because the data bears it out.

It is an evidence based practice for a reason. Because the research continues to bear out and continues to evolve the way we use language and apply it. So what does everyone do in leadership positions or program managers? Okay, let’s get somebody to train MI. So somebody comes in and trains MI, and they’re like, well, that didn’t change our outcomes.

But people really like the training. And that tends to be the way that things unfold, typically. Because most people don’t want to invest in the full fidelity model. So. You know, I like being very transparent when I talk to any organization. And I think this is where I think there’s more of a, of a hesitancy in the corporate world because they’re always being sold something.

And in motivation, I mean, you’re not selling anything. You’re real