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Unlocking next-gen growth with AI-powered retail media and Google

Unlocking next-gen growth with AI-powered retail media and Google

Update: 2025-10-23

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Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany! She joins our host Heike Lari to unpack how the ZMS-Google collaboration is supercharging growth for fashion and beauty brands.
This conversation decodes the new era of AI-powered full-funnel activation, covering how they master the complex path from YouTube awareness to on-site conversion. Tune in to see how combining ZMS's customer insights with Google's powerful AI creates smarter, more effective off-site campaigns.

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Unlocking next-gen growth with AI-powered retail media and Google

Unlocking next-gen growth with AI-powered retail media and Google

Zalando Marketing Services GmbH