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ZMS turns 10: A decade of retail media innovation

ZMS turns 10: A decade of retail media innovation

Update: 2025-07-24

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Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking years of ZMS.

From sketching Sponsored Products on a whiteboard to leading full-funnel, insight-driven campaigns for over 50 million customers - this episode unpacks how ZMS grew into a powerhouse of retail media innovation, cultural creativity, and customer-centric storytelling.

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ZMS turns 10: A decade of retail media innovation

ZMS turns 10: A decade of retail media innovation

Zalando Marketing Services GmbH