In this important episode of Coorie In and Carry On, Laurna and Gemma dive into the world of unsafe and misleading advertising in the babywearing industry. As experienced carrying consultants, they discuss:

• How some advertising imagery and claims can promote unsafe practices

• The subtle messages that can undermine caregiver confidence

• The importance of evidence-based representation and inclusivity

• How to spot red flags and where to go for trusted advice

• Why informed choice and visibility of safe use matter in all marketing

This episode is a must-listen for anyone who’s ever felt confused, judged, or misled by sling and carrier ads—and for those who want to advocate for safer, more respectful representation in the world of babywearing.

🧡 Show Sponsor: Carifit
We’re proud to be supported by Carifit—helping you feel strong and connected with your baby through movement and expert-designed workouts.
Use the code COORIECARI for 20% off a Carifit carrier or subscription.
Visit Carifit

🎒 Want to try a sling or carrier? Need support?
Book a consultation with us or hire a carrier to try at:
👉 https://www.coorieinwithlove.co.uk/slings

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