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Welcome back to The Sustainable Business Spotlight with Amy Auble! This episode is particularly special because it's my first solo episode, and I have some exciting news to share – Jelt has launched a brand-new product! As many of you know, I co-own Jelt, a sustainable belt company, with my brother. Today, I’m thrilled to introduce our latest creation: the Jelt Crossbody Bag. Join me as I share the story behind this innovative product and all the hard work that went into bringing it to life. Let’s dive in! 

In this episode, you will hear:

• 2:00 - The motivation behind launching a new Jelt product, normalizing recycled products and gauging consumer interest.
• 3:00 - The three priorities of launching the new product: local production, sustainable materials, and high-quality standards.
• 4:23 - Product Announcement! Jelt's new crossbody bag is introduced, highlighting the process through the lens of the three priorities.
• 10:20 - Analyzing the launch from a marketing perspective, with a focus on Jelt's email campaigns, Instagram presence, and community support.

Thank you for all your support, it does not go unnoticed! I hope you’re as excited about this product as I am. As always, please like and share this podcast with your friends! If you have any suggestions or want to chat about this new product, I would love to hear from you!

Episode Specific Links:
Jelt’s cross body bag: Jelt Cross Body Bag: Made from Recycled Plastic

Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram